What Supply Chain Leaders should remember in creating an Effective Marketing Plan It’s better to be prepared than sorry! Supply chain professionals are not only confronted with the proper scheduling of delivery, they also have to foresee the future and develop their own Marketing Plan. Every professional must remember that an effective marketing plan should contain a clear explanation of the market segmentation, the market focus, and a market forecast. Moreover, the marketing plan must be based on the customer’s needs and nature, thus your marketing plan must answer the following questions:
- Who are your customers?
- Where are they?
- What do they need?
- How do they form their buying decisions?
- Where do they buy?